--- title: How it works for your institution | UpperClass url: https://upperclass.app/how-it-works description: Five stages take your institution from strategy to a live, governed Content Hub of student content. One meeting and two approvals from your team. --- # How it works for your institution ### Home ### How it works for your institution | UpperClass Five stages take your institution from strategy to a live, governed Content Hub of student content. One meeting and two approvals from your team. ### How it works for your institution Five stages take your institution from a blank page to a governed library of student content, live on your pages and ready for your partners. We run all five. Your team joins for one meeting and two decisions. ### Book a demo ### Get a pilot ### We set the strategy — with you in the room once One meeting. We agree what you're trying to achieve, which audiences you need to reach, and what output the engagement has to produce. From there we build the content strategy, map it to those audiences, and set the brand voice your creators will work to. You don't attend anything else in this stage. - One strategy meeting — goals, audiences, required output - Content strategy and audience map built from it - Brand voice defined and carried into every brief ### We recruit your creators — you approve who represents you We run recruitment on your campus and screen every applicant: current enrolment verified, programs and markets matched to the strategy, rights and usage cleared before anyone is briefed. Then we bring you the shortlist. Ten to twenty-five students represent your institution, and none of them do so until your team says yes. - Recruitment, screening and enrolment verification handled by us - Rights and usage cleared before anyone is briefed - You approve the roster — one screen, one decision ### We onboard and brief them Approved creators go through onboarding, then get their Smart Creator Briefs — hook and retention shape, talking points, do's and don'ts, and the format that actually performs on the platform they're posting to. Briefs are written per platform and per campaign, against the strategy you signed off in stage 01. - Onboarding and training run by our creator team - Smart Creator Briefs written per platform, per campaign - Every creator attributed to your institution ### They produce. We coach and quality-check. Short-form video and written content, produced across the ninety days at eighteen pieces per creator. Our team coaches on the work as it comes in and holds the quality bar before anything reaches your queue — so what you review is a shortlist worth reviewing, not raw output. - 18 pieces per creator across the engagement - Coaching and quality control before anything reaches you - Produced against the strategy and briefs already agreed ### A governed content library, live and distributing Approved content lands in your Content Hub. From there it publishes to your program pages through the LiveFeed embed, reaches your agents, partners and regional offices through revocable links, and sits on structured pages that search engines and AI assistants can read and cite. One approval, deployed everywhere. - A governed library of rights-cleared student content, attributed to your institution - LiveFeed embed on your main and program pages - Tokenised, filtered links for agents, partners and regional offices — revocable anytime - Structured, crawlable pages so AI search can cite you, not summarise past you - Walk away after 90 days and keep every asset, creator relationship and account ### The one meeting you attend Ninety minutes, once, at the start. Your goals and your required output go in; everything after this is built from what we agree in that room. ### You choose who speaks for you We bring the shortlist, verified and rights-cleared. Your team approves it, or sends it back. No student represents your institution without that yes. ### Nothing publishes until you say so This is the one thing we don't take off your plate — because you shouldn't want us to. Every piece is screened automatically for safety, then queued for your team. Approve it, ask for a change, or reject it. Nothing carries your institution's name until you've said it can, and nothing enters the Content Hub without passing through this queue. - Automated moderation screens every submission first - One queue — approve, request changes, or reject - Full audit trail on every decision This is the full pilot scope: five stages, ending in a live Content Hub that's yours to keep. Paid amplification and enrolment conversion sit beyond it and are scoped separately — we'll cover them on the call if they're relevant to you. ### Your students, telling your story — everywhere it's searched for. Talk to us and let's build you a Student Creator Program + a Working Content Hub for your global agents and partners. ### Partner with us on delivery The full nine-stage pipeline and where delivery partners plug in. ### Why UpperClass The reach map — how governed student voice extends across your channels. ### Content LiveFeed The embed that puts approved student content on your program pages. ### Content Hub The governed library your approved content lands in.