← The student decision journey
Research · Pain point
Equity & retention deficits
Travel-heavy recruiting biases your funnel toward well-resourced feeder schools.
69% belonging → retention
69% more likely to stay when students feel they belong
Legacy
Travel budgets biased toward high-resource feeder schools, leaving first-gen prospects out.
UpperClass
Mobile-first reach plus peer-mentor pairing for under-served prospects.
What this means
- Reach prospects whose schools you can't physically visit.
- Belonging shows up earlier in the funnel, lifting retention later.
Sources: Strada / Gallup belonging-to-retention research