← The student decision journey

    Research · Pain point

    Equity & retention deficits

    Travel-heavy recruiting biases your funnel toward well-resourced feeder schools.

    69% belonging → retention

    69% more likely to stay when students feel they belong

    Legacy

    Travel budgets biased toward high-resource feeder schools, leaving first-gen prospects out.

    UpperClass

    Mobile-first reach plus peer-mentor pairing for under-served prospects.

    What this means

    • Reach prospects whose schools you can't physically visit.
    • Belonging shows up earlier in the funnel, lifting retention later.

    Sources: Strada / Gallup belonging-to-retention research

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