← The student decision journey
Research · Pain point
Peer trust matters more than institutional voice
Prospective students scroll past polished brochures and connect with people they recognise from their feed.
6.7× peer engagement
6.7× higher engagement with peer-created vs institutional content
Legacy
Professional, scripted video content and printed materials that younger audiences often tune out.
UpperClass
Honest peer storytelling, kept on-brand via smart creator briefs and a moderation layer your team controls.
What this means
- Content feels native to TikTok and Instagram Reels because students made it.
- Your institution's voice is protected without scripting the creators.
Sources: Stackla / Nosto peer content vs institutional content studies