← The student decision journey

    Research · Pain point

    Peer trust matters more than institutional voice

    Prospective students scroll past polished brochures and connect with people they recognise from their feed.

    6.7× peer engagement

    6.7× higher engagement with peer-created vs institutional content

    Legacy

    Professional, scripted video content and printed materials that younger audiences often tune out.

    UpperClass

    Honest peer storytelling, kept on-brand via smart creator briefs and a moderation layer your team controls.

    What this means

    • Content feels native to TikTok and Instagram Reels because students made it.
    • Your institution's voice is protected without scripting the creators.

    Sources: Stackla / Nosto peer content vs institutional content studies

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