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    Research · Pain point

    Summer melt

    Admits go silent between deposit and orientation, especially at non-flagship campuses.

    up to 40% regional

    up to 40% melt at regional institutions

    Legacy

    Post-deposit silence and mechanical CRM email nudges admits ignore.

    UpperClass

    Continuous peer engagement through the June 15 – July 31 melt window.

    What this means

    • Admits hear from a current student, not another automated email.
    • Melt rate drops without adding headcount to your enrollment team.

    Sources: Summer melt research, Castleman & Page

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