← The student decision journey

    Research · Pain point

    International transition friction

    Recruiting outside your home market means costly travel and over-reliance on a few volatile source countries.

    30-day market entry

    New market entry in ~30 days, no travel

    Legacy

    Concentrated recruitment in volatile markets, with costly physical travel.

    UpperClass

    Localized creators launch native-language regional campaigns without you leaving campus.

    What this means

    • Test a new country in weeks, not annual recruitment cycles.
    • Reduce concentration risk in any single source market.

    Sources: IIE Open Doors / source-country concentration data

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