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    Latest from UpperClass
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    Jul 18, 2026video

    Douyin Session A recap: if your market is too big, you have no market — that's a strategy problem, not a platform problem.

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    Jul 17, 2026video

    Three sessions in — TikTok, Instagram, LinkedIn — and the answer for most university teams has been uncomfortable. Douyin is next.

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    Jul 16, 2026image

    Three sessions of The Algorithm Series in — and the same pattern keeps showing up across TikTok, Instagram, and LinkedIn.

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    Jul 10, 2026video

    Dr. Christopher Smith on the UpperClass Podcast: institutions go wrong when they talk about themselves first — talk about the student first.

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    Jul 10, 2026video

    Ivan Martin Pellon Maison (UGC Italia) shares the 5-point checklist every student creator should follow before hitting record.

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    Jul 9, 2026image

    Your university's content is being ignored by TikTok — Jieun Byun and Mark Balneger break down why in Session 1 of The Algorithm Series.

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