Meet the UpperClass Team

Rodel Sta Ana is the Founder & CEO of BetterOS, the AI-native operating system powering the next generation of student mobility platforms. At the core of BetterOS is UpperClass, a student creator platform that enables universities to turn their own students into scalable, authentic recruitment engines—driving enrollment through peer-to-peer content, trust, and community. Rodel’s work sits at the intersection of technology, content, and global education, where he is pioneering a new category: student-powered growth infrastructure for institutions, brands, and education agents. His approach is rooted in a deep understanding that the future of recruitment is not institution-led marketing, but creator-led ecosystems. Prior to BetterOS, Rodel built his foundation across advertising, global development, and corporate learning. He began his career in advertising, contributing to the launch of what became one of the Philippines’ top cosmetics brands—developing strong instincts in storytelling, brand building, and consumer behavior. He later worked on EdTech and content development initiatives aligned with the World Bank, gaining exposure to large-scale, government-supported education systems. He also collaborated with leading corporations across Asia through corporate learning programs in partnership with Harvard Business Publishing, designing training solutions for enterprise leaders. Combined with his experience at ApplyBoard, where he helped scale international student recruitment operations, Rodel brings a rare blend of growth execution, platform thinking, and global network access—positioning BetterOS and UpperClass at the forefront of the next wave of education technology.

Angela Concepcion, M.Ed., LPT is a strategic International Education Leader and Licensed Professional Teacher with over 20 years of experience in academic governance, quality assurance, and global institutional partnerships. She has served as a member of the Commission on Higher Education (CHED) Technical Working Group (2018–2024), where they were instrumental in architecting the National Roadmap for Global Competitiveness in Communication Skills and aligning Philippine academic standards with the CEFR framework. With a career spanning leadership roles across the Philippines, Canada, and Singapore, Angela specializes in bridging the gap between government policy, faculty development, and internationalization. She holds a Master of Education from Ateneo de Manila University and remain a leading voice in enhancing institutional competitiveness through outcomes-based education and industry-academe linkages.

As the Customer Success Lead at UpperClass, I am dedicated to ensuring every institution, education businesses, and student creators seamlessly integrates into our vibrant digital community and reaches their full potential. I focus on guiding you through our innovative platform where technology and networking meet to ensure your educational journey is both smooth and transformative from day one. My goal is to be your primary advocate and partner, helping you unlock your creative power and succeed within the UpperClass ecosystem.

Pamela Quiogue operates at the intersection of creator growth and institutional success, helping scale the adoption of UpperClass across global markets. As part of the Growth and Support Team, she plays a critical role in activating student creator ecosystems—bridging universities, brands, and creators into a unified growth engine powered by BetterOS. Her work ensures that every creator and partner is not just onboarded, but positioned to contribute to a larger movement: transforming how institutions attract and engage students through authentic, peer-driven storytelling. With a deep understanding of community building and platform dynamics, Pamela focuses on turning early traction into sustained momentum. She supports creators in unlocking opportunities, while helping institutions tap into their most underutilized asset—their own students. Through her work, UpperClass becomes more than a platform; it becomes a living network where trust, content, and opportunity compound into scalable enrollment growth

Supporting institutions in discovering the power of student creators for enrollment marketing. I also host a weekly podcast called "DreamMakers" where I meet the humans working in international student mobility.

Spencer Waters is a community-focused builder and organizer based in South Korea, with a strong emphasis on bringing people together through events, partnerships, and shared experiences. He has experience developing and supporting community initiatives, coordinating events, and engaging international audiences across diverse cultural spaces. With a background that blends marketing, content strategy, and on-the-ground execution, Spencer works at the intersection of community development and experiential programming. Passionate about creating meaningful connections, he is currently focused on expanding community networks, organizing impactful events, and building platforms that connect people and ideas across cultures.

Sara Reyes is a Global Studies graduate based in South Korea, with a strong interest in marketing, content creation, and community building. She has experience developing social media content, managing digital platforms, and engaging international audiences. Passionate about creativity and storytelling, Sara is currently focused on growing her skills in marketing strategy, design, and brand development while contributing to projects that connect people and ideas across cultures.