Georgia State University Student Creator Case Study

GSU embedded peer content into its LMS and CRM to lift graduate enrollment 7.3% YoY. UpperClass plugs the same loop straight into Slate via native APIs.

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Section 01

History and Origin

GSU has integrated student content creation directly into its strategic plan, "BluePrint to 2033: Our Place, Our Time". Under institutional leadership, the plan was approved with a multimillion-dollar annual budget allocation to support student success, digital integration, and strategic enrollment.

Section 02

Operational Framework and Methodology

GSU integrates peer-led content with its student success infrastructure. The university expanded the use of its primary Learning Management System (LMS), iCollege, to deliver student-created co-curricular content on mental health, academic tutoring, and career planning.

GSU also uses an integrated Customer Relationship Management (CRM) system for continuing students, automating communications to guide them through re-enrollment, course registration, and financial aid decisions.

GSU Integrated Success System

→ Real peer stories on tutoring & wellness
  │
  ├──→ Positioned within course dashboards (iCollege LMS)
  │
  └──→ Automated re-enrollment pathways via CRM

Section 03

Program Results and Current Status

This retention-focused communication strategy has delivered clear results. By helping current undergraduates navigate academic and financial hurdles, GSU has kept more students on track to graduate. This strong focus on retention has also served as a powerful recruitment tool for advanced study.

By showing current undergraduates clear, relatable examples of peer success in graduate programs, GSU achieved a notable 7.3% year-over-year increase in graduate enrollment.

Section 04

The UpperClass Evolution Bridge

The Scale Bottleneck

Unifying top-of-funnel social media creator content with deep, back-end student success databases (CRM/LMS platforms) usually requires manual file formatting and massive administrative overhead.

The UpperClass Solution

UpperClass features native API integrations designed to plug straight into higher-education CRM systems like Slate. This links every video post directly to real enrollment, registration, and retention outcomes via our automated Lead Attribution Engine.

References

Works Cited

Scale GSU's student creator program with UpperClass.

Unify paid, volunteer, and ambassador cohorts into one dashboard — with automated content briefs, brand guardrails, and CRM-linked analytics.

Talk to Enrollment Team Join UpperClass as a GSU student