Lead Capture System
Turn silent researchers into qualified inquiries, routed straight into your CRM.
Roughly nine in ten prospective students research your institution and never inquire. Lead Capture surfaces those researchers, qualifies them on nine criteria, and hands them to your team in the system they already use.
The reality
Most institutional funnels only see the students who fill in the form. The larger, more valuable group — the ones reading, comparing, and quietly moving on — never enters the pipeline. Enrollment teams then spend budget re-acquiring people they never saw the first time.
Every inquiry lands in your lead directory — AI-summarized, source-tagged, and status-tracked.
How it works
A single, governed pipeline.
Capture at the point of interest
Lightweight capture surfaces inside student-creator content and program pages — the moment a prospect is genuinely curious.
Automated 9-criteria qualification
Each inquiry is scored on intent, fit, program match, and readiness, so your team sees priority — not raw volume.
Route to your existing CRM
Native routing into Slate, Salesforce, Unibuddy, Goin' Connect and The Ambassador Platform — no re-keying, no parallel database.
Report what actually converted
Attribution flows back into UpperClass so program managers can see which creators, campaigns, and programs produced qualified inquiries.
What your team sees
Purpose-built for the people running the program.
Every screen is designed for the enrollment, marketing, and compliance leads who will actually use it — not just the students posting the content.
A Riverside State student's post — the same content viewers tap to become qualified inquiries in your CRM.
Why it matters
What this changes for your institution.
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Reach the researchers you never saw
Capture the ~90% of prospective students who research and don't inquire — before they age out of your funnel.
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Less noise for the enrollment team
Qualification runs before routing, so recruiters see a shorter, cleaner queue — and can spend time on the inquiries most likely to convert.
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Straight into the stack you already run
Slate, Salesforce, Unibuddy, Goin' Connect, The Ambassador Platform — Lead Capture fits the CRM you already report against.
If the researchers you never see today started arriving pre-qualified in your CRM tomorrow, how would you prioritise them?
Explore whether it fits your enrollment goals — the path is yours.
More of the platform
Explore the other pieces.
Student Creator Platform
Run recruit → onboard → submit → moderate → reward in one governed pipeline.
ExploreSmart Creator Briefs®
AI-authored, algorithm-aware briefs your team never has to write.
ExploreContent LiveFeed
Always-on student content, embedded on your own pages under your brand.
ExploreContent Hub
A tokenized syndication library agents and partners can sell your programs from.
Explore