UpperClassUpperClass
    All features

    Smart Creator Briefs®

    Every campaign ships with an algorithm-aware brief — your team never writes another script.

    Smart Creator Briefs® pull current platform signals — hook patterns, trending audio, retention shape — into a structured brief the student can act on, and the compliance lead can sign off on.

    The reality

    Writing briefs by hand is where most creator programs stall. Either the brief is generic and the content underperforms, or it is over-specified and no student actually shoots it. Either way, algorithmic reach is left to chance.

    Platform Optimization editor showing per-platform Do's and Don'ts for Instagram

    Per-platform Do's and Don'ts, AI-drafted for algorithm fit and brand safety — editable line by line.

    How it works

    A single, governed pipeline.

    01

    Hook & retention shape

    The brief opens with a first-three-seconds pattern proven on the target platform this week, not last quarter.

    02

    Talking points & do / don't

    Institution-approved messages surface as talking points, with explicit do-not-say lines pulled from your brand and compliance rules.

    03

    Trend-match & hashtags

    The system suggests trending audio, formats, and hashtag clusters the algorithm currently rewards — refreshed per brief.

    04

    Reviewer notes

    The same brief carries reviewer criteria, so approvals stay consistent across weeks, campaigns, and staff turnover.

    What your team sees

    Purpose-built for the people running the program.

    Every screen is designed for the enrollment, marketing, and compliance leads who will actually use it — not just the students posting the content.

    A Riverside State student's post — produced directly from a Smart Creator Brief® your team never had to write.

    Why it matters

    What this changes for your institution.

    • Reach is no longer a coin flip

      Every brief is built against the current algorithmic pattern, so the first few posts don't have to be the ones that teach you what works.

    • Compliance stays enforced

      Do-not-say lines, disclosure rules, and brand guardrails live inside the brief itself — not in a policy PDF nobody opens.

    • Consistency across your program

      Different students, same voice. New reviewers ramp in days, not weeks, because the standard is built into the brief.

    If every brief already carried the algorithmic pattern and the compliance guardrails, what would your team choose to work on instead?

    Explore whether it fits your enrollment goals — the path is yours.